Northern Sports Industry Conference

NSIC 2018

Website for the inaugural Northern Sports Industry Conference in Sudbury, Ontario. 

NSIC 2018 speakers

 
 Andrew is the VP of Marketing and Development for the Sudbury Wolves and will be speaking on January 18th.

Andrew is the VP of Marketing and Development for the Sudbury Wolves and will be speaking on January 18th.

 Céline Séguin will be our second keynote speaker and will be speaking on January 20th!

Céline Séguin will be our second keynote speaker and will be speaking on January 20th!

 
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 Jamie is the Sr. Manager of Brand Solutions at TSN, overseeing a team responsible for multi-platform media, strategic and brand partnerships. Jamie and his team work with agencies, brands and leagues, leveraging TSN media assets and platforms to build custom client solutions while simultaneously building the TSN brand.  In the ever-evolving sport media landscape, Jamie and his team are constantly tasked with building, innovating and growing with no room for the status quo.

Jamie is the Sr. Manager of Brand Solutions at TSN, overseeing a team responsible for multi-platform media, strategic and brand partnerships. Jamie and his team work with agencies, brands and leagues, leveraging TSN media assets and platforms to build custom client solutions while simultaneously building the TSN brand.  In the ever-evolving sport media landscape, Jamie and his team are constantly tasked with building, innovating and growing with no room for the status quo.

 
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 Chris is a SPAD grad and the Manager of Social Content and Communications with the National Hockey League. He joined the League in 2013 as an In-Game Social Media Coordinator, curating and distributing social content on Twitter, Facebook, and Instagram from the NHL’s Situation Room on a nightly basis. His role now includes oversight of social content planning and creation, as well as management of relationships with internal and external stakeholders on matters relating to social sponsorship, social content, and in-game communications.

Chris is a SPAD grad and the Manager of Social Content and Communications with the National Hockey League. He joined the League in 2013 as an In-Game Social Media Coordinator, curating and distributing social content on Twitter, Facebook, and Instagram from the NHL’s Situation Room on a nightly basis. His role now includes oversight of social content planning and creation, as well as management of relationships with internal and external stakeholders on matters relating to social sponsorship, social content, and in-game communications.

 
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 Patrick Tallon is the Regional Vice President of North American Professional Services. In this role, Patrick is responsible for all of Xerox’s North American consulting business and for the pre-sale assessment and implementation of more than $4 billion in technology solutions. Patrick’s North American Professional Services team is also responsible for the transition and management of all global solutions being architected across North America. This team is supported by a dedicated group of office and production systems development professionals who work closely with Xerox Corporation engineers based in Webster, New York.  Prior to this role, Patrick led Client Delivery for Xerox Canada, with a focus on providing clients with a simplified, enriched and integrated experience. Client Delivery covers all aspects of the client delivery chain, including site and fleet management, remote support and call centres, supply chain, technical services, professional services, managed print services and continuous improvement.  Patrick has also served as Vice President, Client Operations, where he held responsibility for leading the organization’s sales and operational activities for existing services clients across Canada, and as Vice President of Sales, Eastern Operations, where he was responsible for leading the region’s sales activities.  In his time with the company, Patrick has held a variety of leadership positions – from Territory Manager to Federal Government National Sales Director. Prior to joining Xerox, Patrick served as Vice President of a national printing firm, managing sales and operations of a chain of quick-print and service bureaus.  Patrick has been a frequent speaker at industry events, such as On-Demand and Xplor. He currently sits on the Board of Directors for the Royal Ottawa Hospital Foundation and is a volunteer with Good Shepherds Homeless Shelter in Toronto. Patrick holds an Honours degree in Commerce – Sports Administration from Laurentian University.

Patrick Tallon is the Regional Vice President of North American Professional Services. In this role, Patrick is responsible for all of Xerox’s North American consulting business and for the pre-sale assessment and implementation of more than $4 billion in technology solutions. Patrick’s North American Professional Services team is also responsible for the transition and management of all global solutions being architected across North America. This team is supported by a dedicated group of office and production systems development professionals who work closely with Xerox Corporation engineers based in Webster, New York.

Prior to this role, Patrick led Client Delivery for Xerox Canada, with a focus on providing clients with a simplified, enriched and integrated experience. Client Delivery covers all aspects of the client delivery chain, including site and fleet management, remote support and call centres, supply chain, technical services, professional services, managed print services and continuous improvement.

Patrick has also served as Vice President, Client Operations, where he held responsibility for leading the organization’s sales and operational activities for existing services clients across Canada, and as Vice President of Sales, Eastern Operations, where he was responsible for leading the region’s sales activities.

In his time with the company, Patrick has held a variety of leadership positions – from Territory Manager to Federal Government National Sales Director. Prior to joining Xerox, Patrick served as Vice President of a national printing firm, managing sales and operations of a chain of quick-print and service bureaus.

Patrick has been a frequent speaker at industry events, such as On-Demand and Xplor. He currently sits on the Board of Directors for the Royal Ottawa Hospital Foundation and is a volunteer with Good Shepherds Homeless Shelter in Toronto. Patrick holds an Honours degree in Commerce – Sports Administration from Laurentian University.

 Kevin is an Account Specialist for Maple Leafs Sports and Entertainment. In his role, Kevin is responsible to maintain, retain, and improve the experience of over 7000 season seat members for the Toronto Raptors, Toronto Maple Leafs, and Toronto FC. His journey began in the summer of 2016, when he interned with MLSE in their suites service department. He further honed his skills by joining the Ottawa Senators in their suite rentals department. Kevin has also worked with other major brands such as Nike, the Pan Am Games, and the Washington Nationals, and Kevin graduated from SPAD at Laurentian in 2017.

Kevin is an Account Specialist for Maple Leafs Sports and Entertainment. In his role, Kevin is responsible to maintain, retain, and improve the experience of over 7000 season seat members for the Toronto Raptors, Toronto Maple Leafs, and Toronto FC. His journey began in the summer of 2016, when he interned with MLSE in their suites service department. He further honed his skills by joining the Ottawa Senators in their suite rentals department. Kevin has also worked with other major brands such as Nike, the Pan Am Games, and the Washington Nationals, and Kevin graduated from SPAD at Laurentian in 2017.

 
 JP will be moderating our first panel, Moving Up In Your Organization.

JP will be moderating our first panel, Moving Up In Your Organization.

 
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 David Corelli is the Chief Strategy Officer of SportBox Group, a global sport and entertainment agency with business verticals in Talent Representation, Event Management and Brand / Marketing Strategy. He oversees all major creative, brand, marketing and media strategy for the agency and its clients. He is heavily involved in overseeing business strategy across all four North American offices for the company. Corelli has built a robust sport and entertainment marketing practice within SportBox Group, working with brands such as LifeCo, Lune Rouge, Levelwear, while also launching a craft beer business venture from the ground up in 2016

David Corelli is the Chief Strategy Officer of SportBox Group, a global sport and entertainment agency with business verticals in Talent Representation, Event Management and Brand / Marketing Strategy. He oversees all major creative, brand, marketing and media strategy for the agency and its clients. He is heavily involved in overseeing business strategy across all four North American offices for the company. Corelli has built a robust sport and entertainment marketing practice within SportBox Group, working with brands such as LifeCo, Lune Rouge, Levelwear, while also launching a craft beer business venture from the ground up in 2016

 Alannah is a sports marketing strategist with experience in delivering national campaigns and executing events for tier-1 organizations such as the Toronto Blue Jays, Rogers Cup, and various NHL initiatives. She currently holds the role of Manager, Experiential Creative at Rogers Communications and is responsible for creating innovative experiential ideas that set the Rogers brands apart in the marketplace.

Alannah is a sports marketing strategist with experience in delivering national campaigns and executing events for tier-1 organizations such as the Toronto Blue Jays, Rogers Cup, and various NHL initiatives. She currently holds the role of Manager, Experiential Creative at Rogers Communications and is responsible for creating innovative experiential ideas that set the Rogers brands apart in the marketplace.

 
 Mike Commito is a hockey historian and writer from Sudbury, Ontario. His work has appeared in Sports Illustrated, the Hockey News, VICE Sports, Sportsnet, and the Athletic. Mike was recently featured in the NHL’s 100th anniversary documentary. His first hockey book, Hockey 365, will be released in September 2018 with Dundurn Press. Follow Mike on Twitter  @mikecommito . 

Mike Commito is a hockey historian and writer from Sudbury, Ontario. His work has appeared in Sports Illustrated, the Hockey News, VICE Sports, Sportsnet, and the Athletic. Mike was recently featured in the NHL’s 100th anniversary documentary. His first hockey book, Hockey 365, will be released in September 2018 with Dundurn Press. Follow Mike on Twitter @mikecommito

 
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 A graduate of the Sports Administration program in 2006 Dave has worked many different positions in different organizations on his way to being named General Manager of the Saginaw Spirit in the Ontario Hockey League (OHL) in July of 2015. While in University he spent a year working with the Sudbury Wolves of the Ontario Hockey League (OHL) in the promotions and communications department before heading to work with the Hamilton Bulldogs of the American Hockey League (AHL). During the 2005-2006 season Dave was the communications intern for the Bulldogs working various roles while completing his internship to earn his Sports Administration degree. Upon completion of this internship he was hired by the Barrie Colts of the Ontario Hockey League (OHL) in 2006 as the teams hockey operations statistician/analyst working closely with the coaching staff. Three years later he was promoted to become the teams Video Coach and held this position for two seasons before being named the Assistant General Manager in 2011. He spent four years as the Assistant General Manager in Barrie before being named the General Manager of the Saginaw Spirit in 2015, a position he currently holds. Dave Drinkill is a proud graduate and alumni of the Sports Administration program and Laurentian University

A graduate of the Sports Administration program in 2006 Dave has worked many different positions in different organizations on his way to being named General Manager of the Saginaw Spirit in the Ontario Hockey League (OHL) in July of 2015. While in University he spent a year working with the Sudbury Wolves of the Ontario Hockey League (OHL) in the promotions and communications department before heading to work with the Hamilton Bulldogs of the American Hockey League (AHL). During the 2005-2006 season Dave was the communications intern for the Bulldogs working various roles while completing his internship to earn his Sports Administration degree. Upon completion of this internship he was hired by the Barrie Colts of the Ontario Hockey League (OHL) in 2006 as the teams hockey operations statistician/analyst working closely with the coaching staff. Three years later he was promoted to become the teams Video Coach and held this position for two seasons before being named the Assistant General Manager in 2011. He spent four years as the Assistant General Manager in Barrie before being named the General Manager of the Saginaw Spirit in 2015, a position he currently holds. Dave Drinkill is a proud graduate and alumni of the Sports Administration program and Laurentian University

 Blaine is the President of the Sudbury Wolves and will be joining our Operations Panel on January 19th!

Blaine is the President of the Sudbury Wolves and will be joining our Operations Panel on January 19th!

 
 A graduate of the Sports Administration program in 1985, Randy Pascal left a 17 year career in banking to create and launch SudburySports.com in 2003. Since that time, he has established himself as the pre-eminent authority on the Sudbury amateur sports scene, working as a freelance source for a number of local media outlets, as well as operating his own website that averages 15,000 page views a day. Through it all, he has remained actively involved with local sports organizations, as well as building a reputation as one of the top off-ice hockey officials in the country. He has worked four sets of IIHF events, including the 2010 Winter Olympics in Vancouver, where he was selected for both the women’s bronze medal game and the men’s gold medal game. In just over two weeks time, Randy will leave for South Korea, a guest of the International Ice Hockey Federation, one of only two people selected to work as scorekeepers at the upcoming Winter Olympics. 

A graduate of the Sports Administration program in 1985, Randy Pascal left a 17 year career in banking to create and launch SudburySports.com in 2003. Since that time, he has established himself as the pre-eminent authority on the Sudbury amateur sports scene, working as a freelance source for a number of local media outlets, as well as operating his own website that averages 15,000 page views a day.
Through it all, he has remained actively involved with local sports organizations, as well as building a reputation as one of the top off-ice hockey officials in the country. He has worked four sets of IIHF events, including the 2010 Winter Olympics in Vancouver, where he was selected for both the women’s bronze medal game and the men’s gold medal game.
In just over two weeks time, Randy will leave for South Korea, a guest of the International Ice Hockey Federation, one of only two people selected to work as scorekeepers at the upcoming Winter Olympics. 

 
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 Andrew Kooren is a Senior Manager, Brand Marketing at RBC. He is responsible for leading the growth and development of RBCxMusic; the brand new music platform for RBC.  Andrew has built a highly respected profile within the music partnerships landscape in Canada over the last six years through his work with Live Nation, Maple Leaf Sports & Entertainment, and on the client side. He’s lead the development of national music-related programs for Live Nation Canada as one of the lead architects behind TD Music Access – a customer based music program for TD customers across Canada.  In addition to his work with TD & RBC, Andrew has also developed music-related marketing programs with Jack Daniel's (Supporting Act), HP, Red Bull and more. He is a passionate music fan who loves the experience that can only come from a live show.

Andrew Kooren is a Senior Manager, Brand Marketing at RBC. He is responsible for leading the growth and development of RBCxMusic; the brand new music platform for RBC.

Andrew has built a highly respected profile within the music partnerships landscape in Canada over the last six years through his work with Live Nation, Maple Leaf Sports & Entertainment, and on the client side. He’s lead the development of national music-related programs for Live Nation Canada as one of the lead architects behind TD Music Access – a customer based music program for TD customers across Canada.

In addition to his work with TD & RBC, Andrew has also developed music-related marketing programs with Jack Daniel's (Supporting Act), HP, Red Bull and more. He is a passionate music fan who loves the experience that can only come from a live show.

 Phil Bouffard is an award-winning marketer with his experience being rooted in sport and live music sponsorship. After graduating with honors from the SPAD Program at Laurentian University, he’s had experience consulting for National Sport Organizations, and was recruited to sell sponsorship for all of the professional and semi-professional teams at Maple Leaf Sports & Entertainment. From there he found passion in the world of live music, becoming a key leader for national sponsorship sales for Live Nation Canada, including overseeing the sponsorship portfolio for over a dozen major festivals from coast-to-coast. Now Phil is the Head of Strategy at the Feldman Agency, Canada’s largest talent agency, creating sponsorship opportunities across the 350+ artists on the Feldman roster, as well as a bevy of festival and music association clients.

Phil Bouffard is an award-winning marketer with his experience being rooted in sport and live music sponsorship. After graduating with honors from the SPAD Program at Laurentian University, he’s had experience consulting for National Sport Organizations, and was recruited to sell sponsorship for all of the professional and semi-professional teams at Maple Leaf Sports & Entertainment. From there he found passion in the world of live music, becoming a key leader for national sponsorship sales for Live Nation Canada, including overseeing the sponsorship portfolio for over a dozen major festivals from coast-to-coast. Now Phil is the Head of Strategy at the Feldman Agency, Canada’s largest talent agency, creating sponsorship opportunities across the 350+ artists on the Feldman roster, as well as a bevy of festival and music association clients.

 
 Tom Zapletal is the Manager of Corporate Partnerships for the Belleville Senators, the AHL affiliate of the Ottawa Senators. This role has afforded him the opportunity to be part of the launch of this franchise, as they play their inaugural season since their relocation from Binghamton, New York. He has been a part of the Sales and Sponsorship world for close to 5 years in a variety of roles, which includes experience with the Ottawa Senators, Maple Leaf Sports & Entertainment, Live Nation Entertainment and PepsiCo Foods. Tom has sold, managed and executed live entertainment partnerships for some of North America’s top brands including Molson Coors, Coca-Cola, Ford and Bell.

Tom Zapletal is the Manager of Corporate Partnerships for the Belleville Senators, the AHL affiliate of the Ottawa Senators. This role has afforded him the opportunity to be part of the launch of this franchise, as they play their inaugural season since their relocation from Binghamton, New York. He has been a part of the Sales and Sponsorship world for close to 5 years in a variety of roles, which includes experience with the Ottawa Senators, Maple Leaf Sports & Entertainment, Live Nation Entertainment and PepsiCo Foods. Tom has sold, managed and executed live entertainment partnerships for some of North America’s top brands including Molson Coors, Coca-Cola, Ford and Bell.

 Cameron is a 2014 graduate of the Sports Administration Program at Laurentian University, and currently the Coordinator, Sport Sponsorship at CIBC. In the last 1+ year, Cameron supported the Sport Sponsorship team manage the banks partnership with the Canadian Hockey League throughout the first 2 years of a 5-year partnership. During this time, Cameron helped manage relationships with both internal and external stakeholders, develop and execute programs for various national CHL events, and provided support to the various CIBC regions across multiple other programs. Cameron also worked on a social media marketing consulting project for the Chicago Blackhawks, and a a former player and captain of the Laurentian University Men's Soccer Team.

Cameron is a 2014 graduate of the Sports Administration Program at Laurentian University, and currently the Coordinator, Sport Sponsorship at CIBC. In the last 1+ year, Cameron supported the Sport Sponsorship team manage the banks partnership with the Canadian Hockey League throughout the first 2 years of a 5-year partnership. During this time, Cameron helped manage relationships with both internal and external stakeholders, develop and execute programs for various national CHL events, and provided support to the various CIBC regions across multiple other programs. Cameron also worked on a social media marketing consulting project for the Chicago Blackhawks, and a a former player and captain of the Laurentian University Men's Soccer Team.

 
 Dana Lee Ellis! Dana will be moderating our Sponsorship panel on January 20th.

Dana Lee Ellis! Dana will be moderating our Sponsorship panel on January 20th.

 
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 Kathleen will be moderating our Women In Sport panel on January 20th.

Kathleen will be moderating our Women In Sport panel on January 20th.

 Melissa started her journey into the sports business industry when she graduated from SPAD in 2013. She then took on an internship at MLSE in the sales & service department. After her internship, Melissa started working at Golf Canada in July 2013 as Coordinator, Member Services. Currently, Melissa is Senior Coordinator of Member Services and is working on implementing a new membership model for clubs and golfers across the country!

Melissa started her journey into the sports business industry when she graduated from SPAD in 2013. She then took on an internship at MLSE in the sales & service department. After her internship, Melissa started working at Golf Canada in July 2013 as Coordinator, Member Services. Currently, Melissa is Senior Coordinator of Member Services and is working on implementing a new membership model for clubs and golfers across the country!

 Céline Séguin is the Senior Director, Events and General Manager of Grey Cup at the Canadian Football League. She leads all league events and oversees the planning and execution of Canada’s largest single-day sporting event, the Grey Cup. Hailing from Elliot Lake, Ontario, Céline was able to put her SPAD degree to work even before graduating. She started her career path with the CFL in 2009 as an intern. From there, before she had officially graduated, she secured a position with the Hamilton Tiger-Cats in sponsorships, after just one season she was recruited to S&E Sponsorship Group (Now MKTG). In 2012, she was approached about coming back to the CFL. She’s been with the CFL ever since. She credits her passion, hard work and the ability to create relationships as major components of her career accomplishments.

Céline Séguin is the Senior Director, Events and General Manager of Grey Cup at the Canadian Football League. She leads all league events and oversees the planning and execution of Canada’s largest single-day sporting event, the Grey Cup. Hailing from Elliot Lake, Ontario, Céline was able to put her SPAD degree to work even before graduating. She started her career path with the CFL in 2009 as an intern. From there, before she had officially graduated, she secured a position with the Hamilton Tiger-Cats in sponsorships, after just one season she was recruited to S&E Sponsorship Group (Now MKTG). In 2012, she was approached about coming back to the CFL. She’s been with the CFL ever since. She credits her passion, hard work and the ability to create relationships as major components of her career accomplishments.

 
 Sara currently coordinates In-Game Communications and Group Sales for the Sudbury Wolves in the OHL. She’s worked with the Wolves for the past seven seasons in a variety of roles, including game presentation, accounting, and community events. Sara has also spent internship time working for the Vancouver Canucks, London Knights, MasterCard Memorial Cup, GranFondo Canada, and student consulting for MetLife Stadium. Last year, Sara launched a blog called Eight Days A Week aimed at young professionals in the sports industry and loves writing alongside some fantastic SPAD grads. Sara graduated SPAD in 2016 and is currently working towards her MBA with plans of continuing to pursue a career in sport communications.

Sara currently coordinates In-Game Communications and Group Sales for the Sudbury Wolves in the OHL. She’s worked with the Wolves for the past seven seasons in a variety of roles, including game presentation, accounting, and community events. Sara has also spent internship time working for the Vancouver Canucks, London Knights, MasterCard Memorial Cup, GranFondo Canada, and student consulting for MetLife Stadium. Last year, Sara launched a blog called Eight Days A Week aimed at young professionals in the sports industry and loves writing alongside some fantastic SPAD grads. Sara graduated SPAD in 2016 and is currently working towards her MBA with plans of continuing to pursue a career in sport communications.

 McKenzie Young is the Marketing Planning Manager for the Ottawa Senators, this entails planning brand and marketing strategies and integration with the digital marketing team. She has been with the Ottawa Senators for four years in a variety of sales and marketing roles. Prior to the Senators, McKenzie also worked two years with the London 2012 Olympic and Paralympic Games Organizing Committee in a variety of marketing roles. She graduated Sports Administration from Laurentian University in 2013.

McKenzie Young is the Marketing Planning Manager for the Ottawa Senators, this entails planning brand and marketing strategies and integration with the digital marketing team. She has been with the Ottawa Senators for four years in a variety of sales and marketing roles. Prior to the Senators, McKenzie also worked two years with the London 2012 Olympic and Paralympic Games Organizing Committee in a variety of marketing roles. She graduated Sports Administration from Laurentian University in 2013.